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Telephone call centers have mushroomed, using databases and market segmentation techniques to target consumer for telemarketing campaigns.
  除了新产品投放市场这种特殊情况以外，广告的主要功能似乎不是将人们的注意力从一种品牌转移到另一种品牌，而是强化人们对于某一品牌业已存在的喜爱。

   Apart from the special case of new product launches, it seems that that advertising’s main role is not to get people to switch from one brand to another, but to reinforce the loyalty of people already predisposed towards a particular brand.

广告就是要提醒人们，保持他们对品牌的注意，这样，他们会继续买可口可乐，而不是百事可乐……

It’s about reminding people and keeping brands salient to people, so that they go on asking for Coke rather than Pepsi.