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These companies do not pursue one-time transactions; they cultivate relationships.
他们的前提十分简练，有时显得过于简单，那就是，公司想要成为市场领先者，就要依据三个准则之一为顾客提供优质服务，这三个准则是：经营出色，熟悉顾客，产品领先；同时在其他两个方面达到行业标准。

Their elegant and occasionally simplistic premise is that companies become market leaders by delivering superior customer value in one of three disciplines—operational excellence, customer intimacy, or product leadership—while meeting industry standards on the other two.

他的零售商店外观丑陋，但是，由于购买力强，供货迅速，他能为顾客提供非常便宜的东西。

His warehouse stores were ugly, but buying power and efficient distribution let him offer customers huge bargains.